The market for wearable health a fitness tracking gadgets may seem like the wild west, but it won’t for long. Something is taking shape, and the days of rapid and seemingly directionless horizontal spread without clearly defined market verticals emerging are numbered. Players are beginning to address needs that provide significant value to stakeholders with deep pockets.Specifically, there are ...
Phil Beene
Posted on July 27th, 2014
Sometimes the best motivator in life is a deadline. That's exactly what signing up for a race gives you when it comes to your fitness routine. But looking beyond your fitness goals, races can also be great events full of new experiences to broaden your horizons. With that idea in mind, here is a list of four upcoming races spread across the United States in places that you might not have consid...
Phil Beene
Posted on July 27th, 2014
Several months ago I wrote a piece titled "3 Themes Carrying Over Into 2014," in which I highlighted some of the trends I expected to come to fruition this year in the health tracking market. Just to review, one of the core questions I raised was whether or not a typical consumer really wants to lug around two devices, their phone and a separate tracking gizmo, or wearable.Q1 served to be a bus...
Phil Beene
Posted on July 27th, 2014
Have you ever needed a quick healthy snack before a run or workout, just to realize you have literally nothing lying around? It’s honestly embarrassing how many times this has happened to me, especially on busy days when I’m in a huge hurry to squeeze a run in before a meeting, or more often, before dark. Because I’m what my mother would call “an utterly helpless single, male" - which I will n...
Phil Beene
Posted on July 27th, 2014
It’s time to address an important question that I know has been on your mind … what’s going on with connected water bottles? Okay, maybe passive hydration tracking isn't a mainstream concern, but for some of us, the concept is relevant - and beyond that, the attempts at executing it are pretty darn interesting. While it might be awhile yet before your water bottle syncs with Nudge, that doesn't...
Phil Beene
Posted on July 27th, 2014
I've been a big nerd about tracking my fitness routines for awhile now, but I have to admit that when we got started working on Nudge, sleep tracking was totally new to me. It didn't take long until I was hooked. We all have our obvious reasons to avoid sleep issues - joining the ranks of the walking dead isn't ideal, and neither is being prickly as all get-out during the course of a workday - ...
Phil Beene
Posted on July 27th, 2014
It's no secret, nutrition tracking systems are generally tedious and frustrating. With each calorie consumed users are forced to manually search through glorified databases and guess at whether the item on the page is really THAT similar to what was eaten. For example, simply typing "banana" into a calorie tracker yields dozens of results ranging from bananas of various sizes all the way to "ba...
Phil Beene
Posted on July 27th, 2014
The App Store is chalk full of strength training apps, and let's be honest, they aren't all worth the time it takes to download them. With all the riffraff out there it can be impossible to find a good place to start, and that's exactly why this "Shortlist of Strength Training Apps" was created. And for a list of only three apps all focused on strictly on strength training, these fantastic exec...
Phil Beene
Posted on July 27th, 2014
It's no secret, wearables are exploding onto the scene in full force and we at Nudge couldn't be more excited about the prospect of adding some of these new devices to our integration portfolio. Over the past month the world has been introduced to over a dozen new devices promising state-of-the-art tracking experiences going beyond the traditional step and active-minute count generally found in...
Phil Beene
Posted on July 27th, 2014
You know that guy that you hang out with at trivia night...but pretty much nowhere else. The guy who knows only the useless information that kills at trivia night but is otherwise useless in everyday life. Well, I think I have some useless information trapped in my head as well, and here it is:"One serving of strawberries equals 152 grams of strawberries."That fun fact gets me nowhere in my day...
Phil Beene
Posted on July 27th, 2014