The Nudge Factor is a 30-day snapshot of how healthy you've been living. It takes your health tracking data from several behavioral health factors, pumps it through our proprietary algorithm, and fires back one, simple score from 1-110. It is not only at the core of our app and the Nudge UX, but is also at the core of our vision for the future of this company, and the mobile health tracking space. In subsequent posts, we'll be talking more about macro issues like how we think the Nudge Factor shapes our unique position in the market, and potential future applications for the Nudge Factor. But for now it seems more prudent to start with a very basic description of what the Nudge Factor is, and what it's there to do for you, the Nudge user.




